What is SEO?
Search Engine Optimization is the technique by which we can make our web page to rank well top in the Google’s SERP (Search Engine Results Page) for the user searched query. The search engines have crawlers that will analyze our website and will index them based on certain factors. Once the user searches a query in the Google search, the search engine will look at the indexed pages to provide the user with the accurate result that he wants for.
Need for SEO:
SEO will make you visible to your audience who are searching for your product or services. Since even small business crews started moving towards online. SEO is important for the growth of the one’s particular business. Nowadays most of the people started visiting online platforms like Flipkart, snap deal,etc., for the promotion of the Business.
How to do SEO?
Search Engine Optimization can be carried on by either of the two methods. They are
- On-page factor.
- Off-page factor
Off-Page SEO does not focus only on generating the backlinks. It also adds up the promotion of brand or creating domain awareness to the outside world and thereby targeting the customers.
Several Techniques of Off-Page Optimization.
- Link building
- Social media marketing
- Social bookmarking
- Forum submission
- Blog directory submission
- Article submission
- Question and Answer
- Video submission
- Infographic submission
- PDF/PPT submission
1. Link building in SEO:
Link building is the way in which link juice flows from the various related domains to our domain. This will increase the domain authority. The links that are coming to our domain from the other domain must be relevant or else the link will be categorized as spam by the Google. The link coming to our webpage from the other webpage is called as a backlink.
2. Social Media Marketing in SEO:
Social media marketing is the method of generating traffic to our website through online social media platforms. Social media marketing in turn also can generate good quality backlinks to the website. Social media differs from the normal marketing as it has increased focus, target and measurability. Some of the social media marketing platforms are Facebook, Twitter, Instagram, Linkedin, etc.
3. Social Bookmarking in SEO:
Social bookmarking are the online services which allow users to add and share our websites/web pages online. The webpage that we bookmarked at online is considered as the quality backlink in the view of the Search engines. Some of the social bookmarking platforms are Pinterest, Stumbleupon, Reddit, Delicious, etc.
4. Forum Submission in SEO:
Forum discussion is the online discussion platform, where one will post topics for discussion. Now we can submit the feedback on this topic along with our website name thereby creating a backlink to the site from that forum.
5. Blog Directory Submission in SEO:
Submitting our blog or website to the directory is considered as an effective way of generating the backlink to our website. Nowadays submitting the website to the directory is considered as a common way of backlink generation. The benefits of the directory submission are faster indexing, high link popularity, effective keyword targeting, quality directory traffic, brand building, etc.
6. Article Submission in SEO:
Article submission refers to the way of writing articles related to your domain and publishing them in the popular article submission platforms like Medium, Quora, ezine articles, etc. The article that we are posting must be unique and relevant to the content present on our website. Thereby to act as a high-quality backlink to the website
7. Question and Answer in SEO:
Question and Answer platforms like Quora are the place where anyone can post questions. Now one can generate backlinks from these platforms by simply answering the relevant questions and providing the website link embedded in the answer. Some of the question-answer platforms are Quora, Fixya, etc.
8. Video Submission in SEO:
Video publishing is the technique of publishing the product details or the company intro in the video submission platforms like Youtube, Dailymotion, Vimeo, etc. Video submission improves SERP rank, provides higher CTR rate and low bounce rates.
9. Infographic Submission in SEO:
Infographics are the way of representing the product or conveying the information in a pictorial way. The infographics are used on the social platform as well. Some of the infographic submission platforms are Visually, Photobucket, etc.
10. PDF/PPT Submission in SEO:
PDF submission is the process of providing your content in the online platforms as documents like PPT, PDF, etc. While submitting these documents we can create brand awareness as well as backlinks to our domain. Some of the PDF/PPT submission platforms are SlideShare, slide boom, pdfsr, issuu, etc.
The impact of off page optimization in rankings:
Off-page optimization mainly deals with the building of backlinks. A web page with good quality backlinks from the relevant websites with the appropriate anchor text tempts to rank well in the Google’s search engine results page for the desired keyword. Whereas on page deals with the changes and updates that we make in our website. Thus a webpage/site with good On page and Off page optimization will rule the search engine’s by ranking well in the Google’s SERP for the user searched query.